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Defy doubt, reclaim your power, and design a life of unshakable self‑trust with Big Trust.
After more than a decade working with high performers at the world’s top companies and educating millions globally, Dr. Shadé Zahrai made a breakthrough discovery: the most resilient, confident people aren’t free from doubt—they’ve learned to move through it.
They rely on four inner attributes—Acceptance, Agency, Autonomy, and Adaptability—that help them act boldly in the moments that matter.
Big Trust shows you how to unlock these attributes and build the self-trust to back yourself, no matter the challenge.
What's Inside
Through stories, science, and simple practices,
Big Trust will show you:
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Rewire your brain to break free from limiting beliefs
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Decode your unique Doubt Profile for instant clarity
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Turn failure and perfectionism into fuel for acceptance
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Conquer comparison and imposter syndrome
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Reclaim control of your choices with true autonomy
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Harness your emotions to strengthen adaptability
Whether you’re starting out, stepping up, or craving more confidence, Big Trust equips you to act on your priorities,
make bolder choices, and create lasting impact.
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Frequently Asked Questions
About Shadé
Dr. Shadé Zahrai is a behavioral researcher, award-winning peak performance educator, and leading authority on confidence and self-doubt. She holds a PhD in organizational behavior and has designed and delivered transformative programs for Fortune 500 giants including Google, Microsoft, LVMH, JP Morgan, and McKinsey and has spoken to hundreds of thousands of people around the world. Shadé has reached over 7 million learners through LinkedIn Learning, inspired hundreds of thousands on stages worldwide, and her TEDx talks and viral videos have attracted more than 300 million views. Her insights have been featured in The New York Times, Adweek, CNBC, Fast Company, and Yahoo Finance. Through her work, she is redefining how people and organizations build confidence, overcome self-doubt, and unlock extraordinary performance.
Discover the life changing power of
BIG TRUST
